Together they created three new rudolph fans joanna, christopher and ginger. May, an ad man for the store, to take a crack at a story. May, for a montgomery ward promotional childrens book. Publication date 1967 topics reindeer, christmas stories, stories in rhyme, stories in rhyme publisher chester, ct. Rudolph the red nosed reindeer robert may for montgomery wards on. Vtg 1967 montgomery ward fall catalog clothes mid century. Montgomery ward, the nationwide catalog sales company known as wards, was founded by aaron montgomery ward and his partner and brotherinlaw george r. We feature a wide selection of christmas rudolph in stock. In the late 30s, they decided that it would be less expensive to have one of their employees create a childrens story rather than to buy preprinted storybooks on the market. Lovely copy of montgomery wards rudolph the red nosed reindeer.
It was only after illustrator denver gillen was able to show how child and familyfriendly rudolph could be that they gave the goahead on the book. Rudolph, the rednosed reindeer hymns and carols of. Rudolph the rednosed reindeer by may robert l, written for. May, robert l montgomery ward and a great selection of related books, art and collectibles available now at published by chester, ct applewood books. Aug 09, 2020 in 1924 montgomery ward followed the sun across town and into the former chevrolet plant 1916 on arlington heights boulevard todays west 7th street. Most popular animated movies of the 1960s animation career. Rudolph the rednosed reindeer applewood books, hardcover, 1967. Rudolph the rednosed reindeer by robert l may abebooks. The original copy write was 1939 and this is the second print published in 1967.
Vintage 1967 montgomery ward christmas wishbook catalog on. Nov 17, 2018 this pin was discovered by meriwether market. This is the original story that was written in 1939 for montgomery ward stores. Aaron had conceived of the idea of a dry goods mailorder business in chicago, illinois, after several years of working as a traveling salesman among rural customers. Montgomery alabama news is the home page of montgomery alabama with in depth and updated montgomery local news. How a retail employee invented rudolph the rednosed reindeer. Rudolph, the rednosed reindeer hymns and carols of christmas. My mink betty blog wards went on to print, rudolph, the rednosed reindeer, and distribute it to children visiting santa claus in their stores.
And in 1961, rudolph starred in his very own television program, now a thristmas classic and a favorite of children of all ages. Rudolph the rednosed reindeer montgomery ward book 1967 facsimile. Aug 15, 2017 rudolph, the rednosed reindeer was written by u. Rudolph the rednosed reindeer garson design services. Montgomery wards sewing machine instruction and service manuals. Vintage montgomery ward book rudolph the rednosed reindeer robert may 1990. At christmastime that year 2,400,000 copies of the book were distributed through montgomery wards stores. The red cover shows the title and rudolph with his shiny red nose. Montgomery wards sewing machine instruction and service. Telling of the classic tale of rudolph the rednosed reindeer. Written for and published by montgomery ward in 1939, with very attractive, colorful illustrations by denver gillen. Rudolph has become an iconic holiday character featured in books, music.
Rudolph the rednosed reindeer, 50 years and still glowing. Rudolph the rednosed reindeer facsimile edition by robert l. Rudolph the rednosed reindeer written for montgomery ward by robert l. Wards idea was to develop an organization to sell merchandise of nearly every sort directly to the customer. May created rudolph in 1939 as an assignment for chicagobased montgomery ward. The general manager of montgomery ward caught wind of the little storybook and offered bob may a nominal fee to purchase the rights to print the book. Rudolph the red nosed reindeer facsimile edition ingram publisher services, hardcover, 1967. In 1939, montgomery ward in chicago asked one of its admen to write a story for the department stores own childrens book. Discover stylish furniture, home decor, electronics, clothing, jewelry and more. And, in 1939, rudolph the rednosed reindeer was born. Stay informed with both montgomery alabama news as.
Rudolph the red nosed reindeer ingram publisher services, hardcover, 1967. Please read all terms and conditions on the home page before ordering. Dec 16, 2010 a little reindeer named rudolph, with a big shiny nose. Rudolph the rednosed reindeer written for montgomery ward applewood books, hardcover, 1967. The airplane has 4 propellers, so its not the first printing. Rudolph the rednosed reindeer written for montgomery ward. The red binding is heavily worn along the spine, though still holding on. May, a poet who worked for montgomery ward was given the assignment.
He observed that rural customers often wanted city goods, but their only access to them was through rural retailers who had little competition and did not offer any. The story of rudolph the rednosed reindeer was written in 1939 by robert l. Montgomery ward rudolph book 1967, william morrow and company books, results 1 7 of 7 rudolph the red nosed reindeer by may, robert lewis. We also feature christmas inflatable, santa sold out, pottery barn christmas, hallmark christmas, and much more.
This soft cover volume is the original printed copy from 1939 that was issued by montgomery ward as a free giveaway for christmas. On august 8, 1924 the dallas morning news announced in a twopage ad that the new montgomery ward store would open on august 9 and finally would offer instore shopping. Nov 17, 2018 this pin was discovered by les animaux vintage. Reproduction of an original vintage catalog on a usb thumb drive, cd 193771479220. Bob married virginia newton, a secretary at montgomery ward s. Initially, the publicity department of montgomery ward was reluctant to go with the theme of a rednosed animal, as it evoked images of a drunk. Montgomery ward was just the txginning for rudolph. Rudolph the rednosed reindeer montgomery ward book 1967. It has a 2 tear at the front edge, and the lower halfinch of the. With rounded corners, metallic ink on the cover that spotlights rudolph s glowing nose, and 20 sturdy board pages, this is a lovely and affordable abridgement of the robert l. Editions of rudolph the rednosed reindeer by robert lewis may. And the demand mounted each christmas season as parents got out the old rudolph book and read it to growing families of new rudolph enthusiasts. Binding is tight, there are a couple of small rubs on the corners of the end.
Most popular animated movies of the 1960s animation. In 1939, montgomery ward in chicago asked one of its admen to write a. Vtg rudolph the red nosed reindeer montgomery ward book. May, who was then a copywriter for montgomery ward. Rudolph the rednosed reindeer smithsonian institution. Illustratordenver gillen covid19 update november 12, 2020. Although the other reindeer laugh at him because of his bright red nose, rudolph proves his worth when he is chosen to lead santa claus sleigh on a foggy night.
The year was 1939, the great depression was waning and a manager at montgomery ward in chicago decided that the store should create its own childrens book for the annual holiday promotion. At the montgomery ward headquarters in the windy city, copywriter robert may made rudolph the star of a coloring book. May had a young daughter to whom he read his story as he wrote it to make sure it would resonate with his intended audience. Montgomery ward department store rudolph the rednosed reindeer book, 1939. This book is a reprint of the 1939 edition, and was printed when wards adopted rudolph as a selling mascot at christmas. Our popular holiday picture book edition is now a beautiful board book for toddlers. Rudolph the red nosed reindeer by may robert l abebooks. Rudolph the rednosed reindeer facsimile edition by robert. During the great depression, chicagobased department store montgomery ward bought coloring books to give to children at christmas.
Rudolph the rednosed reindeer first appeared in a marketing campaign for retailer montgomery ward. Rudolph was created for the department store in 1939. The rankinbass stopmotion animated film rudolph the rednosed reindeer first aired on dec. The song was sung commercially by artist harry brannon on new york city radio in early november 1949, before gene autrys recording hit no. Ten years later, mays brotherinlaw, turned the story into a song, and about fifteen years after that, the beloved stopmotion television special first aired. Singer and cowboy movie star gene autry immortalized him in a song in 1949. It can refer either to the original montgomery ward, a pioneering mail order and department store retailer which operated between 1872 and 2001, and to the current catalog and online retailer also known as wards. May robert l, written for montgomery ward and illustrated by denver gillen. Montgomery wards sewing machine instructions manuals available in hard copy, on cd or download.
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